Areas of Expertise:

Optimisation of multinational brand websites for visibility in natural search results
Analysing, re-coding, editing and writing web pages using HTML, php, CSS and XML
Use of client Content Management Systems and understanding of change control methods
In-depth knowledge of major search engine algorithms and how to manipulate websites for maximum visibility
Installation and daily use of various analytics packages including Omniture, Webtrends, Urchin (Google Analytics) and bespoke package Aperture
In depth knowledge of client’s marketing objectives to create a search marketing strategy
Communication, negotiation and liaising skills in document and face-to-face forums between marketing and web development departments.

Biography:

Paul Wylie is an agriculturalist, germplasm researcher and tropical breeding expert who has specialized in large-scale scientific research and development projects spanning over 10 years. He is a Board member of the Ugandan Economic and Environmental Initiative and is a founding member of the Foundation for Agriculture, Sustainability and Ecology. Project countries include Thailand, Nicaragua, Uganda and Afghanistan. Over the last four years, Paul has developed a strong interest in Internet technology and has used his R&D strengths to move into the cutting edge of this field.

In early 2005, Paul Wylie became a founding member of the Panama based Internet consulting company, BizMeds. Paul Wylie is a search analyst at BizMeds. Wylie's role is to create initial search engine marketing (SEM), search engine optimization (SEO) recommendations and execute strategic recurring SEO/SEM for BizMeds clients.

In 2009 seeing the need for marketing reform within the real estate industry. Paul and Bizmeds co-founder Dennis Smith wrote the Guide for Real Estate Marketing. In November 1 2009 they released the Guide for Small Business Marketing to aid small business owners and non-profits the art of marketing their services.

Experience:

Bizmeds 2005-Present
Bizmeds is Panama’s leading integrated digital marketing agency specializing in natural and paid search; social media; online display advertising; reputation management and web analytics throughout the Americas.

Principal, SEO/SEM

Responsible for support and development of SEO/SEM. The role of a search engine analyst for Bizmeds involved both expert technical knowledge in the field of web development & an in depth understanding of search engine technologies and optimization.

Implementation of SEO strategy to boost client rankings and traffic in major search engines.
Web page building using basic HTML, PHP, keeping W3C & DDA compliancy in mind - Plus the use of content management systems (CMS), producing XML feeds and advising on RSS uses.
Link Acquisition - sourcing relevant on-topic links from hubs, authorities and the web community to boost relevancy of website in search engines.
Client problem solving - clearly communicating with clients to resolve technical queries and issues with search campaigns.
Attending client meetings to discuss our search optimization strategy, project planning or advising in knowledge workshops.
Implementation and analysis of various tracking software platforms including Cookie Based applications such as Webtrends, Hitbox and Urchin, our own in-house tracking solution plus analysis of log files for search engine spider activity.
Carrying out research of search engine algorithm changes - including tests to detect the effectiveness of our search engine optimization methodology.
Monitoring changes to search engines by participating in forums, reading and producing white papers

Panama International Merchandise Mart (PIMM), client
Reorganized and redirected a large, problem-ridden business to restore balance and revenue growth.
Responsible for SEO/SEM SERP positioning.

ThinkPanama,    client
    Director, Internet Technologies
Created ThinkPanama’s first effective way to digitally package and sell its diverse real estate investment product lines.
    ThinkPanama is a real estate portal with focus on real estate development.

Strategized and implemented SEO and a marketing campaign.
Established more efficient ThinkPanama. core-account promotion tactics.
Developed new CMS.

For a free consult contact myself at paul at bizmeds.biz or go to my personal playground for more on my personal life. For more about my business go to Bizmeds.

Summary:

Areas of Expertise: